How Britain fell out of love with the cooking show: Once a staple of British TV, food programming has become 'fatigued'. Now the public are ditching Nigella and Rick Stein for trendy food influencers

According to a report by Daily Mail… While a primetime slot, or even just a cosy contract with a network, used to be the ultimate pipeline to culinary celebrity, it’s now all about carving out a name for yourself with Instagram reels. complete report is on below link. Source: https://www.dailymail.co.uk/femail/article-15122727/cooking-bbc-tiktok-social-media.html?ns_mchannel=rss&ito=1490&ns_campaign=1490